Thinking about new business ideas is interesting to keep your company updated and competitive in the market, do you agree? Therefore, it is important to dedicate yourself to following the main trends — national and international — for the coming years.
With this objective in mind, there is no escaping the influence that the internet and technological innovations in general play in the economic scenario. Thus, exploring the opportunities that this medium presents can be a differential for your company’s growth in the future.
Want to know more? Keep reading to find out and be inspired by 3 business ideas for 2023!
The importance of innovation in 2023
With the challenges that the entire market faced in 2021 and 2022, it was clear that there is little room for companies that are not willing to innovate. For this reason, in addition to carrying out plans with the objectives to be achieved, it is necessary to keep your company flexible and open to new opportunities.
These aspects have been enhanced with the expansion of technology . This is noticeable from understanding how it is present in corporate environments — in addition to the exponential growth of companies in this market.
However, it is worth mentioning that thinking about new business ideas does not only mean making your company more digital. The changes also consist of the search for new solutions and approaches to win over and retain customers.
In this sense, the consumer experience should be one of the central aspects of your strategy for next year. After all, it has become increasingly clear that customers are no longer satisfied with generic treatments.
3 Inspiring Business Ideas to Apply in 2023
As you understood, thinking about new business means keeping your company competitive in the market. Therefore, it is interesting to know inspiring ideas that can be adapted to the reality of your company in 2023.
Meet 3 of them below!
1. Infoproducts and educational materials
The digital market has been showing significant growth with the advancement of technology. In addition to increasingly easier access — which increases the number of online users —, social networks are becoming more businesslike.
Therefore, many companies have seen the internet not only as an environment to expose their brand, but also as a space to find new sources of income. One of the main alternatives is through digital products — infoproducts.
They consist of content materials distributed to the public in a fully digital format. The most common pieces of infoproducts are in the field of education, such as e-books, online courses or tool templates.
The marketing of these products can be either paid or free. When they are distributed free of charge to consumers, the goal is to bring them to your lead base and, in the future, turn them into customers.
Thus, it is possible to select a niche in which your company has expertise and find an infoproduct to launch. If you have an e-commerce , for example, you can launch a free e-book with safety tips on virtual purchases for consumers.
In this way, your company can position itself as an authority in its area of expertise and pass on a reliable image to customers. With this, the chances of them remembering your brand when searching for a product increase considerably.
2. Customization alternatives
Customization is another aspect increasingly valued in the market. After all, many customers like to feel unique when buying and using products that, in fact, have their face and were designed for them.
Thus, an alternative for 2023 is to develop strategies to customize the products and services you sell. This innovation, in addition to having the potential to increase your customer base, can make them become repeat customers.
An example of personalization is for e-commerces in the fashion industry. Entrepreneurs in this sector can have a creative space on their websites. This way, customers can invent their own patterns and buy these products directly from your store.
Personalization can also be interesting for companies that offer services . For example, a business might allow customers to build their own packages, rather than offering a standard service for everyone.
However, it is worth noting that personalization is not only related to the products you offer. It concerns your bond with the consumer — from the lead stage to becoming a customer. Therefore, customer experience is important throughout the journey.
Additionally, Accenture’s Global Consumer Pulse survey showed that 65% of consumers are willing to do business with companies that can deliver a personalized experience. In this way, the idea presents itself as an opportunity to be explored.
3. Subscription clubs
In addition to the options you saw above, subscription clubs are another growing market in worldwide. Although they became more famous in the literature and beverage market, this strategy has become more recurrent in other niches.
According to research carried out by Betalabs, there was a 15% growth in the subscription club market in the country in early 2021 alone. This means that the area has managed to gain space and may be an alternative for your company in 2023.
With this type of club, customers sign up for a subscription plan and receive a kit on a regular basis. An interesting point here is the return predictability.
That is, by gaining subscribers, there is a clearer projection of the capital that can enter your company’s cash in the medium and long term — which can optimize financial planning.