With scientific advances in containing the disease, prospects are for new business opportunities in 2023. And, once again, finance makes the difference. After all, companies that present better organization and strategic planning are more likely to keep moving forward and stand out.
In this article, you will understand more about financial management, its importance for the company and discover 6 tips to improve your business results in 2023. Good reading!
What is financial management?
Financial management covers the administrative procedures that involve analyses, decisions and strategies related to the company’s financial resources. Based on good management, leaders can assess growth opportunities and warning points for the business.
In this sense, capital management guarantees the company’s sustainability and provides the basis for it to achieve its goals. Thus, this is one of the most important administrative functions of the company, as it impacts on all other sectors of the company.
How can good financial management help your business?
The administrative structure is essential for a company to maintain its competitiveness in the market and enable its growth, right? All of this depends on efficient financial management, which intelligently uses available resources.
In this way, the company manages to establish itself in the face of crises – as happened with the pandemic that started in 2020. In addition, it is easier to find the chances of doing good business over time.
Thus, the finance sector plays a fundamental role in the success or failure of the company — especially in the face of challenges. And managers, in turn, must have a broad and deep knowledge of the company to identify flaws and opportunities that are decisive for the positioning of the business in the market.
Assertive financial management, therefore, allows the company to be less exposed to risks and guides its operation towards continuous and organized growth.
6 Tips to improve business financial management in 2023
Now that you already know the concept of business financial management and its importance, it’s worth checking out how to improve this aspect in 2023. Check out 6 tips to put into practice!
1. Track cash flow
Cash flow is essential to ensure the operation and growth of the company. For this reason, good management must monitor short-term cash inflows and outflows.
This data helps to better understand the company’s results and can anticipate trends, helping managers make choices. Likewise, cash flow reveals whether operations are delivering the expected return.
The analysis of this point must be comprehensive and complete. As this tends to be a challenging process, it is necessary to have reporting automation tools. They centralize information and ensure that more accurate data is obtained.
2. Manage defaults
Customer default is a problem faced by many companies and deserves special attention. Based on a deep understanding of the company’s financial situation, management can adopt strategies to overcome the impasse.
This is the case of offering discounts, investing in debt renegotiations and other procedures. In 2023, a year of economic recovery, it is also worth adopting strategies aimed at preventing default, such as filters for granting credit and adopting collection rules.
3. Set growth targets and market forecasts
Good financial management should define growth goals, but also be prepared for different scenarios. One of the lessons of the covid-19 pandemic was that crises can arise unexpectedly and require emergency action, right?
Therefore, to succeed in 2023, it is necessary to determine what goals to pursue. They must be accompanied by analyzes of market opportunities and projections based on the company’s financial data .
However, it is always important to have plans for when the scenario is different than expected. In a fast-paced market, having flexibility and an innovative posture are necessary actions to grow even in the face of adversity.
4. Have financial reserves
Still on the subject of preparing for unforeseen events, one more lesson from recent years that should be considered in 2023 is the need to have a financial reserve. Many companies faced a severe crisis and did not have the resources to deal with the challenges during the period of insecurity.
A financial reserve, on the other hand, offers protection against adverse situations. After all, having money available prevents budget imbalance when sales are not satisfactory, for example. Therefore, it can avoid serious consequences for the financial health of the company.
In addition, the reserve allows adopting strategies appropriate to the situations, without the need to cut important costs — avoiding, for example, the dismissal of good employees.
5. Set spending goals
As with growth plans, it’s important to have spending targets to make progress possible. This ceiling must be defined based on analyzes of the financial situation and growth opportunities.
In order to evolve, it is necessary to invest assertively in the resources capable of improving the company. But this must be combined with careful monitoring of expenses to avoid bottlenecks that jeopardize the budget and delay the company’s development.
6. Count on the help of technology
In such a connected world, the company’s routine needs to be optimized to adequately respond to trends. In this scenario, technological solutions are essential to streamline work, centralize information and support decisions.
Intelligent tools allow for control and transparency in operations, reconciling the financial information of medium and large companies. Thus, automating the company’s financial management makes it possible to focus on other essential aspects for growth and improve its results.